The other night I googled “SEO Blog” and was reminded how powerful the new authorship markup can be in Search Results. The third listing was Michael Gray’s blog accompanied by his photo. At first, I didn’t even notice that there were two other listings above him. Click the image below to take a look:
This is absolutely masterful technique and Michael’s smug little smile assures all of us Search Engine Optimization gurus that we just got owned! For those of you who would like more information about the new authorship markup there is a Google blog entry about it.
Oddly enough, after visiting Michael Gray’s blog I found an article where he predicts that this very technique will be the next spam tactic. You can read his thoughts on the matter at his SEO Blog post.