The new Florida Abstract and Title, LLC website was custom designed on the Wordpress framework. Wordpress acts as a content management system that allows Florida Abstract and Title, LLC to login and make changes or add content to their website as needed. The website uses classic Web 2.0 design elements such as central layout, strong colors, large icons, big text, and gradiants. This allows for the website to present a large amount of information but retain a simplistic look. With Search Engine Optimization in mind, the myfloridatitleinsurance.com domain name was chosen because it contains the keywords the company is targeting in the search engines.