The Gulf WebDev team spends a portion of each day performing SEO (Search Engine Optimization) on our clients’ websites. In order to guarantee continued success, it is important that we stay on top of the constantly changing world of search engines as the major players try and one up each other. Earlier this year, Microsoft released their new and innovative search engine named Bing. Then came the big news of late that Microsoft and Yahoo have entered into a search engine partnership with the intent of chipping away at Google’s 77% market share.

In an effort to prove that they are not simply resting on their laurels and enjoying the view from the top, this week Google unveiled their new search engine codenamed Caffeine. According to the spokesmouth, Caffeine will be more comprehensive with improved speed and accuracy. We were then given a link to the new search engine and instructed to give it a spin.

Upon arriving at the Caffeine search portal, I couldn’t resist trying out a search term relevant to this site: New Port Richey Search Engine Optimization. Wow! The results sure came back fast! It was virtually instantaneous. I am pleased to see that in the local results, Gulf WebDev is still in the A slot on the Google map. However, in the organic search results below that we are nowhere to be found. Even worse, we are not even on page two!! At this same moment in time Gulf WebDev is number four in the organic results on google.com.

It is now obvious to me that when Google switches over to the Caffeine the rankings will shuffle up a bit. This is a fact of reality that companies concerned with search engine visibility should be aware of. Otherwise, it could be the ole “here today, gone tomorrow” scenario.

This search engine consultant is going to hit the books hard the next few days to try and figure out Google’s method to their madness. Time is of the essence. Although Google has stated that Caffeine is “ready”, we still have no official launch date. Therefore, there is no better time than the present to start preparing for how the switch to Google’s new Caffeine engine will affect your website.

Tags: Search Engine Optimization